OUR STORY

How we started

 

Lisa Willows and Marc Mancini have always shared a passion for music and, collectively, the pair have actively worked in the Australian Music Industry for well over 30 years publicising the releases and tours of many notable independent artists including: The Never Ever, Sound of Seasons, My City Screams, Aimee Francis, Tara Favell, Set Sail, Nine Sons Of Dan, The Beards, The Lazys, Avalon Drive, to name a few; and major label artists including Hugo Race, Short Stack, Eskimo Joe, Kisschasy, Evermore and many more.

 

They are known for their genuine excitement for new and live music. Each independently operating with a high level of passion, integrity and understanding, they were working so closely together it was a natural progression for them to join forces combining their media strategy skills and resources to ensure even further success for their client’s new releases, tours and general publicity requirements. Together they decided that a more exclusive approach would be taken, limiting the roster in order to provide the highest level of personal service for those they chose to represent.

 

Our strategy is simple: whether it’s a CD release, tour, local show, festival or other newsworthy event, we develop campaigns targeting our client’s assets and provide numerous opportunities for impact. Possessing a strong list of national contacts built upon mutual respect, we specifically target media who cater to what we are sending, therefore encouraging coverage. We strive to provide the level of artist development that’s necessary to succeed in the music industry today. Furthermore, we provide quality campaigns without the staggering costs enabling any artist, big or small, to compete on a level playing field.

 

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